FOUNDER

Dr Tom Bates is a high profile Performance Psychologist, Author and Coach currently working with Premier League football, Rugby Union and British Olympic athletes ahead of Paris 2024. Having established his career over the last 20 years across countless sporting arenas he is internationally recognised and respected. His professional doctorate thesis “Flourishing in Elite Sport” provides research rigour and credibility to the applied principles from his professional experiences on the front line in elite sport at the highest level. Tom recorded a TEDx talk “Imagination – The Power of Creativity” that’s been viewed over 42,000 times. He enjoys working with production companies and have appeared in numerous television and radio features worldwide including the BBC, Sky Sports, BT Sport, C4 and TalkSport. Tom has extended his work in psychology with Exceed to executive business coaching seminars and workshops around the world. During these highly interactive seminars, exercises are designed to stimulate and inspire thought provoking leadership skills through focusing exclusively on the ‘management of self’.

PERFORMANCE PARTNER

Collette's passion, energy and commitment for helping others achieve their aspirations is at the heart of her work. Her vast experience working in the fitness and high performance sporting sectors along with solid academic prowess enables a personable and scientific working approach. A keen sports-woman herself, having participated and worked in, various sports at different performance levels, she has firsthand experience and understands the challenges that high performance can present. She holds a 1st class honours degree in Sport Therapy and now works as a Personal Trainer and athlete within the bodybuilding sector. Adversity within Collette’s life has provided some of her greatest lessons, which has allowed her to become an advocate in passing on empowered strategies and working systems to help others reach their potential both mentally and physically.

PERFORMANCE PARTNER

Dr. Richard Finch is a Human Performance Specialist with a key focus on Peak Performance Psychology and Performance Coaching. He thrives on supporting athletes and coaches, equipping them to manage challenging environments so they perform when it matters. Through experiences of playing International and elite level sport and as a Royal Marine Commando reservist, he has a personal understanding of what it takes to achieve and sustain performance at the highest level. Previously he worked as a leader in youth sport as Director of Sport at Harrow school and in some of the best sporting educational establishments globally for over two decades. Through this he has forged close links with elite performance centres in a wide range of sports and has supported countless athletes, ensuring their success in the modern day, high performance sporting arena. He uses the latest peak performance methods to ensure psychological stability with enjoyment at the forefront of their processes. These methods are undepinned through work within his PhD in Performance Psychology, MSc in Performance Enhancement and Injury prevention and MA in Health Psychology. His primary focus is developing individuals, athletes and teams, enabling them to achieve beyond their goals, whilst ensuring they maintain a strong, positive and flexible mindset.