Helping You To Perform At Your Best

Providing World Class coaching for athletes, teams & professionals at all levels.

Mindset to Succeed.

Welcome to Exceed, the team of High Performance Coaching specialists dedicated to help you succeed in sport, business and life! Led by our founding director Dr Tom Bates, we’re on a mission to help you achieve your goals and turn your inspiration into lasting results!

  • Personal Development

    We will craft a bespoke plan so that you have a clear strategy to help you accomplish your life goals and aspirations.

  • High Performance

    First-class coaching combined with years of experience to ensure we are optimally positioned to achieve your goals.

  • Athlete Excellence

    We pride ourselves on the relationships with our athletes to ensure we add significant value to your sporting journey.

Anything is possible when you truly believe in yourself.

We’re proud to work with…

Exceed High-Performance is dedicated to helping you succeed.

We Are High-Performance Specialists.

"Live with passion, purpose and fulfilment in sport, business & life."

Dr Tom Bates - Director

“When it comes to performing at the highest level in elite sport, the mind is the athlete, the body simply the means. Tom has a gift for unlocking the mindset required to succeed.”

Adam Peaty,

OBE & Olympic Champion

“I've worked with Tom for many years. He is an elite practitioner that helps and supports all athletes fulfil their potential ”

Lee Carsley,

England Senior Men’s Interim Manager

“A strong confident mindset that is resilient, calm and able to execute under pressure is critical to achieve any goal in life. Tom is a true leader in his field”

Jason Fox, ‘Foxy’, SAS

“Working with Tom is like having a secret weapon.”

Ellie Stevens,

International British Track Athlete 

Unleash Your Potential.

Learn how to be at your best when it matters the most!

Apply practical mindset strategies designed for peak performance now.